How to Become a Fashion Blogger

Nowadays, more and more girls and women of all ages are going online for their fashion and beauty tips. This is of little surprise really, as online makeup tutorials and fashion guides offer the perfect blend of convenience and relevancy, with the huge choice of fashion and beauty bloggers meaning that any girl can find the right style guru for them.

Due to this new online age of fashion and beauty, more and more people are also deciding to become bloggers themselves and share their beauty and fashion tips and tricks with others. If you are considering doing this yourself, here is a quick guide on how to become a successful fashion blogger.

Firstly, get to know you own style and what you want to share with your audience. You may, for example, love budget high street fashion, and want to share with your audience how to get the best pieces for very little money. You could therefore make your blog or YouTube channel about this.

On the other hand, you may prefer more upmarket products and therefore want to center your tips and advice around finding these. You could, for example, find the best key designer pieces to buy for a reasonable price, helping your fans find the perfect pieces and investment of their money.

The next thing to bear in mind when building your online following is just how you are going to communicate with your audience. Some people are naturally very chatty, and prefer to make videos showing off their fashion hauls or doing makeup tutorials. Other people prefer to write or take photographs, and are therefore better suited to a blog or Instagram.

It is worth bearing in mind that fashion and beauty are very visual fields, and therefore Instagram and YouTube are two of the best social networks to start sharing your content on and building an audience. Indeed, these platforms are where a great deal of famous fashion and beauty bloggers started off.

The next piece of advice is to make sure that you take care to chat with your audience as much as possible and build a strong relationship with them. This is one reason why all kinds of YouTubers are so successful, and that is because they are making a real connection with their audience every time they speak directly to them on a YouTube channel.

Otherwise, be sure to chat with your audience in the comments section of your blog and on other social media platforms. Take the time to listen to their requests and also to answer any questions they may have. This will help you build up a sold relationship with your followers and encourage more people to follow you.

A word of warning, however: it can be easy to spread yourself too thin when trying to become a successful fashion blogger. Due to the fact there are so many social networks out there, it is easy to lose focus on the type of audience you are catering to. Instead, focus on building your audience on just two social platforms before you try to build an audience elsewhere.

Our last piece of advice for those who are wondering how to become a successful fashion and beauty blogger is that it is important not too expect too much to quickly, and remember that persistence is key. Apart from a lucky few, many bloggers take years before they get famous, so you must be consistent in your efforts in order to see results long term.

These are just a few tips on how to become and successful fashion blogger. The first step is to determine what you want to share and who you want to share it with, and then you must put in the effort to build up your audience and be consistent with the quality of your content over the long term.

Fashion Designer – Ruchi Mehta

A NID graduate in textile design, Ruchi Mehta has been running her design house under the brand SALT successfully for the past three years. This designer had the creativity cells buzzing since the age of five when she began dressing her first clients – dolls! Always on the lookout for a spark to fire her imagination Ruchi draws inspiration from books, music, movies, people and nature around. The label SALT was launched in London in 2003 and the collection was chosen to be part of the Asian Dreams runway show which showcases Asian designers in the UK organised by Newham College of Further Education. The prêt -a porter show in Paris last September was the beginning of a new phase for the fashion label. She caught the interest of the buyers, fashionistas and media alike with her collection ‘Kick The Addiction’ at Lakme Fashion Week S/S 08 in Mumbai. SALT has since made a place for itself in over 150 galleries across UK including Bottega Ltd, Fenwicks and Black Orchid Ltd. With the experience of supplying to high street brands like Jigsaw in the UK, Australia and New York, the company has come of age. In India, the label is to be found at Cinnamon in Bangalore, Bungalow Eight in Mumbai, Amethyst in Chennai, the Devigarh Fort Palace in Devigarh and her studio in Delhi. Shows in India proved to be successful, confirming once and for all that a discerning buyer in any country, a global entity sans borders

Ruchi Mehta

Fall/Winter 2008

“salt” by Ruchi Mehta

A subtle palette of textures with unique detailed embellishment is the hallmark of the label ‘salt’. This season, it extends from western wear to ethnic in a journey marked by experimentation with texture and colour. The serene palette of muted tones and colours matched with contrasts and sprinkled with inimitable details gives life to this Fall/Winter collection from ‘salt’. Basics like old ivory, silver, dove and coal are complimented by olive, twilight, misty blue, champagne red, ochre and sea. Kantha-like stitches combine with sparkly crewel work, coarse weaves combine with sheers, to produce varied tones and textures. Cuff and collar details are exaggerated in stark contrast to the otherwise easy and flowing shapes. From essential coats to sharp dresses to soft saris, the easy flowing collection aims to invade wardrobes everywhere. One interesting aspect of the collection was the printed leggings used in combination with chappals and short dresses.

Complete Collection By Fashion Designer Ruchi Mehta

Boho Chic, Boho Style – A Fashion Trend that Focuses on Details

Chances are you’re on one side of the fence: you love the Boho style that ruled 2005 or are sick of wearing fashions that make you feel like a newly-eighteen Olsen. The good news is everyone will love what fall and winter fashion has to offer. Fans of the look that made Sienna Miller a fashion icon will definitely love the over-the-top detail that will continue from Boho Chic into fall. Others that never felt comfortable in heavy jewelry, metal-adorned belts and shoes and flowy, diaphanous skirts, the new crop of fashion offers a different approach to rich detail that may make you feel more pulled together than looking like a gypsy.

Bold accessories will remain a staple in every fashion-forward woman’s wardrobe. Sorry Boho Chic haters, belts and boots look like they have staying power along with pendants, over-sized earrings, long chains and drop earrings. They may be staying on the shelves, but stones, feathers and shells that decorated the ears of spring and summer’s hottest fashionistas will be replaced by rhinestone-encrusted chandeliers and delicate drops. The long necklaces paired with the over-stated earrings will morph slightly from heavy, multi-layered, multi-stone piece to a simpler, chic, one-strand accessory. While the length and materials remain the same (gold still the winner), the detail will shift from Boho’s accessories to fall and winter’s fabrics.

Ultra-rich fabrics like lace and brocade are the hottest additions to fall and winter lines. Back-again-black along with gray and purple are the most popular for jaw-dropping dresses, frilly tops and tweed trousers that will line racks and closets everywhere in upcoming months. The feminine, flowy look will still be desirable, but it will be achieved with blouson skirts and culottes instead of sheer, floor-length numbers. If you’re concerned newer more regal fabrics like velvet, lace and tweed will still look make you look more thirties than twenties, you can still look eclectic-chic by matching new pieces with your favorite over-stated Boho belts and jewelry. If you’re still worried about shifting from fun and flirty to dark and serious, mix fabrics to achieve an even more eclectic look: there are NO rules this season about mixing tweeds and velvet or brocades with lace. More than anything, have fun mixing your existing styles with a totally new style to find your personal fit–fall and winter will bring plenty of opportunity to get away with experimenting.